Last updated: 13 October 2026
Shih-Fu ("Shih-Fu", "we", "us") is a retention and customer-communication platform for service businesses around the world, such as veterinary clinics, salons, auto repair shops and clinics. It is operated from the United States. This policy explains what information we collect, why, and how it is handled, both for the businesses that sign up to use Shih-Fu ("Businesses") and for the customers those Businesses serve ("Customers"). Our role depends on the information:
We do not collect payment card details. Shih-Fu does not currently take payments.
We use the information above to operate the Service: to let you manage your Customer records, log service visits, send the reminders and promotional messages you configure on your behalf and in your business's name, take bookings, and show you which messages and channels bring your own Customers back. That analysis is done separately for each Business using only that Business's own data. We do not combine one Business's Customer data with another's. We also use account information to secure the Service, to send service messages (such as password reset codes), to provide support, and to meet legal obligations. Where the law of your country requires a legal basis (for example the EU and UK GDPR), we rely on: performing our contract with you, our legitimate interests in running and securing the Service, your consent where we ask for it, and legal obligations. We do not sell personal information, we do not share it for cross-context behavioural advertising, we do not use your Customers' data for our own marketing, and we do not use it to train models that are shared across Businesses.
If you choose to connect a Google account so Shih-Fu can send reminder and campaign emails through your own mailbox, we ask Google for two permissions:
What we store: the connected email address and encrypted access and refresh tokens. We do not store the contents of your mailbox. A copy of each message we send for you (recipient, text and delivery status) is kept in your Shih-Fu message history, which is part of your Business's data. How we use it: we use Google user data only to provide the email-sending feature you asked for, and for no other purpose. We do not transfer it to others except as needed to provide that feature, to follow the law, or as part of a merger or sale with notice to you. We do not use it for advertising, including retargeting or interest-based ads. We do not use it to develop, improve or train generalised AI or machine learning models. No person at Shih-Fu reads it, except with your permission for support, where needed for security or abuse investigation, or to follow the law. Shih-Fu's use and transfer to any other app of information received from Google APIs will adhere to Google API Services User Data Policy (https://developers.google.com/terms/api-services-user-data-policy), including the Limited Use requirements. How to withdraw: you can disconnect at any time in Account Settings under Email. That withdraws the permission with Google and deletes the stored connection immediately. You can also remove Shih-Fu from your Google Account's third-party access page (https://myaccount.google.com/permissions). If Google tells us access has been withdrawn, we delete the stored connection. Deleting your Shih-Fu account deletes the connection as well.
Shih-Fu is operated from the United States and its database is hosted in Singapore. If you or your Customers are in another country, your information is transferred to and processed in those countries. Businesses are responsible for having a lawful basis under their own law for entering their Customers' details into Shih-Fu and for this transfer. If the law of your country requires a specific transfer mechanism (such as the EU Standard Contractual Clauses), contact us and we will put it in place.
Passwords are stored using industry-standard one-way hashing and are never stored in plain text. Authorization tokens used to send email on your behalf are encrypted at rest. Data is encrypted in transit. Each Business can see only its own data. You can sign out of every device from Account Settings, and changing your password signs out all other devices. No system is perfectly secure. If we learn of a breach affecting your information we will tell the affected Businesses without undue delay so they can meet their own obligations.
Depending on where you live, you may have the right to access, correct, export or delete your personal information, to object to or restrict certain uses, to withdraw consent, and to complain to your data protection authority. Businesses can do most of this themselves in Shih-Fu. Customers should contact the Business they deal with, because the Business controls their information, and we will help the Business respond. You can also write to us at shihfu.ai@gmail.com and we will reply within 30 days. We will not treat you differently for using these rights.
Shih-Fu is a business-to-business service and is not directed at children. We do not knowingly collect information from children under 16 for our own purposes. A Business that records a child as a Customer (for example a pet owner under 16) is responsible for doing so lawfully.
In the last 12 months we have not sold personal information or shared it for cross-context behavioural advertising. Residents of California and some other US states may have the right to know what we collect, to access, correct and delete it, and to opt out of sale or sharing. For information about a Business's Customers we act as that Business's service provider, so requests about it should go to the Business. For anything else, email shihfu.ai@gmail.com.
We may update this policy from time to time. The "Last updated" date above shows the current version. We will tell account owners about significant changes before they take effect.
For any privacy question, request or complaint, write to us at shihfu.ai@gmail.com. We are Shih-Fu, United States.